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Sony's BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR.
Open Box items are items returned to the store for any reason except manufacturing defect or severe damage. It can also include display and demo models. Items may have cosmetic defects. Full warranty still applies.
We extend the manufacturer’s original 1 year warranty on televisions up to a full 2 years from the date of purchase for our email subscribers!*
Email subsrciption must be maintained throughout the 2 year warranty period for coverage to apply.
*Warranty claims occurring in the 1st year of warranty are covered by the manufacturer and the 2nd year by Extreme Electronics. Bonus warranty will appear on your invoice, and you must present your invoice for service.
World's First Cognitive Intelligence TVs
Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs—built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.
* As of 11/18/20, Cognitive Processor XR cross-analyzes multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
Ingenious 4K Pictures, as Perceived by the Human Eye
Enjoy deep, natural, beautiful images from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
Turn any Sound into a Truly Immersive Experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Watch What You Love. Control it With your Voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on-screen, control smart-home devices, and more.
A Wide Palette of Naturally Beautiful Colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real Life Depth With Deep Blacks and Intense Brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.
*This is the perceptible contrast level expanded by XR Contrast Booster technology, which is a unique figure calculated for the contrast that users actually feel and experience.
Recreating Lost Texture, the Intelligent Way
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Upscaled, simulated and enhanced 4K images will vary based on source content.
Intelligent Motion Processing for Fast-Moving, Blur-Free Scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright and clear.
All your Entertainment Upscaled to 3D Surround Sound
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Hear High Quality Sound
Designed to complement the sound quality and slimness of the TV with its unique new shape, Sony's X-balanced speaker drives movies and music with clear sound.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
Smart TV Features
Easily Control your Smart Home
Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.
Supersize your Smartphone Favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen
Control all your Devices with One Smart Remote
All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.
Beautiful Minimalist Design that Maximizes Entertainment
Sony's minimalist design maximizes the screen and minimizes the bezel so you stay focused on what’s important—the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
Aluminum Bezel for Immersive Viewing
An aluminum bezel keeps you focused on the action, not what’s around it.
Slim Blade Stand, Luxurious Look and Feel
Sony's slimline stand has been designed to perfectly match the TV and harmonize with your room and decor.
Supreme Picture Quality and Sound, Whatever the Environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Enjoy Studio Quality Entertainment, as the Creator Intended
With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement that the director imagined. And as it’s Calman Ready, creators can even use it during production edits
|Screen Size (Televisions)||100"|
|Screen Type||4K LCD Display|
|Display Resolution||3840 x 2160 (4K UHD; 16:9)|
|Diming Technology||Local Dimming|
|LED Panel Type||Standard LED|
|Contrast Ratio||Dynamic Contrast Enhancer|
|Refresh Rate (Televisions)||120 Motion Rate|
|Viewing Angle (Televisions)||Wide Viewing Angle|
|Smart TV||Google TV|
|Smart TV Features||Apps|
|Game Mode (Televisions)||Yes|
|Video Upscaling||XR 4K Upscaling|
|Speakers (Televisions)||2 Channel|
|Speaker Power Output||10 Watts x2|
|Audio Enhancement (Televisions)||
|MHL® Compatible||Information Not Available|
|Component Video Input(s)||None|
|Composite Video Input(s)||None|
|RF Inputs (Televisions)||1|
|Headphone / Line Output(s)||1|
|Optical Digital Audio Output||1|
|IR Extender Port||1|
|Wi-Fi / Bluetooth Connectivity||Yes|
|RS-232C Port||1 - mini-jack|
|HDMI-CEC||Sony BRAVIA Sync|
|HDCP Compliance||HDCP 2.3 (for HDMI™ 1/2/3/4)|
|DLNA Certified||Information Not Available|
|VESA Mounting Compliant||600mm x 400mm (24" x 16")|
|Energy Efficant||Power Saving Fuctions|
|Cable(s)||Yes (AC Power)|
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